Lifescan

For Diabetes patients it can be confusing trying to keep on top of their condition.

Most diabetes meters focus on displaying just a number, without any other context or simple understanding of what these mean. Numbers on their own, however precise, simply aren’t enough.

So we launched Johnson & Johnson’s revolutionary new One Touch Meter across North America and into a very competitive environment with a very different approach while directly attacking our competition’s weakness.

<strong>Idea:</strong> What if your world only displayed numbers, without any other context or information?

The campaign ran across consumer, shopper marketing, and HCP, with TV, Press, DM and online.