About
As a kid I spent hours in my dad’s design studio in the UK watching and sometimes hindering him and his team to create and make stuff. He gave me my love for ideas and an insane curiosity about the Arts, Design, Advertising, Film, Science and everything in between. I wouldn’t call what I do a career – it’s more of a calling, and it has allowed me to have some amazing experiences and work with some incredibly talented people. I have led teams which have built brands from the ground up and I’ve seen them go on to become successful household names across the world. I believe as creatives we live in a truly exciting age and we are just at the start of a fundamental change in the way people engage with brands.
The consumer now controls the conversation empowered by the technology in their hands. 500 years ago the Gutenberg revolution changed society forever with the invention of moveable type, allowing the mass production and consumption of information. Now we all have the ability to express and share our ideas and opinions at the speed of light, across the world, with whoever we want to. Our customers can now speak for us, make for us and share for us. Our challenge is to create the ideas and work that genuinely connects with them so that they are motivated to do so.
It’s an amazing time to be a creative person using my craft to help brands succeed in this new, dynamic and ever changing environment.
Awards
2015
Award of Excellence The RX Club
Integrated campaign
OneTouch Meter Launch “Numbers Aren’t Enough
2014
Silver Content marketing Awards
Best Motivational Video or Video Series
Degree DO:MORE
Silver Award Content Marketing Awards
Best Mobile Responsive Content
Knorr Responsive
Silver Award W3
Branded Content Business to Consumer
Degree DO:MORE
Bronze Award PROMO! Awards
Best Use of Mobile Marketing
WE365 Multiplatform App
Bronze Award Cassies
Best Insight
Knorr ‘What’s For Dinner?’
Bronze Award Cassies
Off to a Good Start
Knorr ‘What’s For Dinner?’
2013
Silver Award Strategy Shopper Innovation Awards
Path to Purchase
Knorr ‘What’s For Dinner?’
Silver Award Strategy Shopper Innovation Awards
Changing Behavior
30 Ways to Beautiful Hair
Bronze Award Strategy Shopper Innovation Awards
30 Ways to Beautiful Hair – Unilever + Shoppers Drug Mart
2012
Silver Award Pearl Awards Custom Content Council
Best Use of Community/Social, Facebook
Smart Facebook Community
2011 Gold Communicator award for Marketing Effectiveness for Carlsberg’s Wedding Bash
2011 Gold Communicator award of excellence, integrated Campaigns for Carlsberg’s Wedding Bash
2011 Silver Communicator award for Marketing Effectiveness for Canadian Club’s Hide a case
2011 Silver Ex awards for Canadian Club’s Hide a case
2009 Silver Promo Award
2009 Bronze Promo Award
2009 Gold Communicator award for Natrel
2009 Silver OMAAward
2008 Gold ExAward
2007 Gold PromoAward
2007 Best in Show Promo Award
2008 Silver W3 Award
2003 Silver ISP Best Integrated Campaign
2003 Gold DMA Best Integrated Campaign
1995 Campaign Press Award Silver