Carlsberg

Through Carlsberg’s Big Wedding Bash we offered couples a chance to win an all expenses paid real wedding.

Out of the 178 couples who entered three finalists duked it out to win through voting on social media.

4.39 million audience impressions where generated during a 10 week campaign.

Everything from the bride’s dress, bridesmaids’ outfits, rings and venue rental, to the music, band, cake, flowers and transportation was taken care of. The only catch was the invitation to the wedding was an open one.

Anyone could crash the big day through the purchase of Carlsberg.

On the big day a crowd of 960 gate crashers made it a day to remember for the couple along with the 4,000 bottles of Carlsberg.