Family Enterprise Xchange

The former Canadian Association of Family Enterprise (CAFE) was facing not just brand challenge, but a fundamental business challenge. A hugely invaluable organization that helps the family enterprises of Canada deal with the nuanced difficulties that only families in business experience, they needed to reset and redefine their brand. Our strategic process helped CAFE fundamentally recreate itself from the ground up and re-emerge as a new brand – The Family Enterprise XChange, funded and organized to be a leader in the world at bringing Canadian family enterprises the leading research in running family business.

Launched in 2017 with a fully integrated program.

The Result

A powerful new brand has emerged successfully, creating alignment and conscience across all the stakeholders, a major step for any business reorganization. A series of roadshow events including CAFE’s annual Symposium, have presented the new brand to current and potential new members, and it has been received with wide support and excitement about its future.

Research
Strategy
Naming
Communication Strategies
Branding & Collateral
Digital Presence
Campaign Creative
Social Media Strategies