Milk

The Dairy Council of Canada was sponsoring Much Music’s Much Video Awards, As lead sponsor we needed to ensure our brand was in camera and the center of attention during the broadcast.

We invented the “MilkAScope” – a carton shaped Periscope and great branding tool that allowed the audience to get a better view of the stage while also helping us raise the profile of milk.

Experiential
Product development
Design
Packaging