Smart Car

To help smart car showcase their innovative spirit, and the culture of design thinking at the heart of their brand. We created a partnership with OCAD with a student design competition. We also partnered with a major parking and hotel operator to offer free parking spaces and recharging stations for smarts new electrical cars. These are rolling out in several major Canadian cities allowing for us to showcase the brand and story behind this greener kinder car. The interior drawings where developed for a yet-to-be-built design showcase based in Toronto.